In recent weeks there have been multiple (re-)defining events in the fledgling e-commerce industry in India. Economic Times reported on February 6th that - "Tightening norms for e-commerce firms having foreign investment, the government, from February 1, barred online marketplaces like Flipkart and Amazon from selling products of companies where they hold stakes and banned exclusive marketing arrangements that could influence product price."
and further on February 25, 2019 "According to the draft (Government of India's e-commerce) policy, location of computing facilities like data centres and server firms within the country will not only give a fillip to computing in India but will also lead to job creation".
The impact of these changes on Brands and Sellers are mixed depending on many factors. Indian sellers who leverage scale and efficiency of operations using, in some cases, sub-task outsourcing services will be able to speed up their operations and emerge as clear winners in this game. This game is just getting started.
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